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10 results Filter
No cover
Book
In basket
Subject
Instytut
ZIM
Indeks ISBN
0-13-556507-3
Cz. 1. Overview of marketing and the impact of IT; 1. IT and marketing; 2. What is marketing?; 3. The changing marketing system and environment; 4. Marketing information for decisions; Cz. 2. IT and marketing management; 1. Planning for innovation; 2. New product decisions; 3. Product policy decisions; 4. Communication decisions; 5. Place decisions. [M]
This item is available in one branch. Expand information to see details.
Czytelnia - Magazyn
Copies are only available in the library: sygn. 3606/XIX czyt. (1 egz.)
No cover
Book
In basket
Subject
Instytut
ZIM
Indeks ISBN
0-13-55402302
1. Engineers as managers; Cz. 1. What Organisations Are and What They Do; 1. Nature of organisations; 2. Functions of organisations; Cz. 2. The Tools of Engineering Management; 1. Personnel management; 2. Teamworking and creativity; 3. Personal management; 4. Finance; 5. Project planning and management; 6. Communication skills; Cz. 3. Engineering Management in Practice; 1. Case study. [M]
This item is available in one branch. Expand information to see details.
Czytelnia - Magazyn
Copies are only available in the library: sygn. 3605/XIX czyt. (1 egz.)
No cover
Book
In basket
The Blair handbook / Toby Fulwiler, Alan R. Hayakawa. - Wyd. 2. - Prentice Hall, 1997. - XXX, [2], 943 s. ; 21 cm.
Indeks ISBN
0-13-572173-3 0-13-572181-4 0-13-572199-7
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 36878 (1 egz.)
No cover
Book
In basket
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 36757 (1 egz.)
No cover
Book
In basket
The Essence of Marketing / Simon Majaro. - New York : Prentice Hall, 1993. - 266 s. ; 23 cm.
Subject
Instytut
ZIM
Indeks ISBN
0-13-285354-X
1. An introductory note; 2. The marketing concept revisited; 3. The marketing mix; 4. The input effective marketing; 5. Product policy and planning; 6. Price and pricing policy; 7. The promotional mix; 8. Distribution and logistics; 9. Selling; 10. Marketing planning; 11. Marketing control; 12. Organizing for marketing; 13. Marketing integration. [M]
This item is available in one branch. Expand information to see details.
Czytelnia - Magazyn
Copies are only available in the library: sygn. 3599/XIX czyt. (1 egz.)
No cover
Book
In basket
Modern english : a practical reference guide / Marcella Frank. - Englewood Cliffs : Prentice-Hall, 1972. - XVII, 414 s. ; 23 cm.
Genre/Form
Indeks ISBN
0-13594010-9 0-13-594002-8
This item is available in one branch. Expand information to see details.
Czytelnia - Magazyn
Copies are only available in the library: sygn. 36931 czyt. (1 egz.)
No cover
Book
In basket
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 59632 (1 egz.)
Czytelnia - Wolny dostęp
Copies are only available in the library: sygn. 59631/XI/A czyt. (1 egz.)
No cover
Book
In basket
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 34125 (1 egz.)
Czytelnia - Wolny dostęp
Copies are only available in the library: sygn. 34124/XIX/A czyt. (1 egz.)
No cover
Book
In basket
Practical photographic enlarging / Derek Watkins. - Englewood Cliffis : Prentice-Hall ; New York : Amphoto, 1974. - 220 s. : fot. ; 23 cm.
Subject
Indeks ISBN
0-8174-0586-0 0-13-692251-1
This item is available in one branch. Expand information to see details.
Wypożyczalnia
There are copies available to loan: sygn. 36933 (1 egz.)
No cover
Book
In basket
Indeks ISBN
9780273675242 0-273-67524-9
This item is available in 2 branches. Expand the list to see details.
Wypożyczalnia
There are copies available to loan: sygn. 31860 (1 egz.)
Czytelnia - Wolny dostęp
Copies are only available in the library: sygn. 31859/XI/A czyt. (1 egz.)
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