Marketing communications strategies

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Marketing communications strategies / Akademia Ekonomiczna w Poznaniu ; red. nauk. Bogna Pilarczyk. - Poznań : Wydawnictwo Akademii Ekonomicznej w Poznaniu, 2008. - 182 s. : tab., wykr., il. ; 24 cm.

(Zeszyty Naukowe / Akademia Ekonomiczna w Poznaniu, ISSN 1641-2168 ; 102)

Author

Pilarczyk Bogna. Red.

Form of Work

Czasopisma

Subject

Komunikacja interpersonalna Marketing Marketing strategiczny Komunikowanie marketingowe

Instytut

ZiM

1. Introduction ; 2. Integrated communication as an element of marketing ; 3. Creativiti in developing advertising messages ; 4. Between cognitive and emotional components of advertising message ; 5. Direct marketing on the consumer goods market ; 6. Communication in business-to-business relations ; 7. Buyer behaviours and communication process ; 8. The information technology tools in business communication ; 9. The role and significanca of personal selling ; 10. Communication through design and packaging ; 11. Trade show as a means of communication ; 12. Conferences as B2B communication tool ; 13. The conditions of effective cooperation among of the subjects involvet in the sport sponsoring ; 14. Public relations in the marketing strategy of an enterprise ; 15. Evaluating the effectiveness of communication activities ; 16. Antecedents of communication processes.

zob. w.bibliotece.pl

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Czytelnia Czasopism

Copies are only available in the library: sygn. 04/c (1 egz.)

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