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Marketing Managment and Information Technology / Keith Fletcher. - New York : Prentice Hall, 1993. - 364 s. ; 24 cm.
Author
Fletcher Keith.
Subject
Marketing
Instytut
ZIM
Indeks ISBN
0-13-556507-3
Cz. 1. Overview of marketing and the impact of IT; 1. IT and marketing; 2. What is marketing?; 3. The changing marketing system and environment; 4. Marketing information for decisions; Cz. 2. IT and marketing management; 1. Planning for innovation; 2. New product decisions; 3. Product policy decisions; 4. Communication decisions; 5. Place decisions. [M]
zob. w.bibliotece.pl
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