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The Essence of Marketing / Simon Majaro. - New York : Prentice Hall, 1993. - 266 s. ; 23 cm.
Author
Majaro Simon.
Subject
Marketing
Instytut
ZIM
Indeks ISBN
0-13-285354-X
1. An introductory note; 2. The marketing concept revisited; 3. The marketing mix; 4. The input effective marketing; 5. Product policy and planning; 6. Price and pricing policy; 7. The promotional mix; 8. Distribution and logistics; 9. Selling; 10. Marketing planning; 11. Marketing control; 12. Organizing for marketing; 13. Marketing integration. [M]
zob. w.bibliotece.pl
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