40356
No cover
Book
In basket
Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun. - London ; New York : Routledge, 2007. - XVI, 306 s. : il. ; 24 cm.
Author
Riel C. B. M. van. Fombrun Charles J.
Subject
Communication in management Corporate image Corporations Wizerunek firmy Komunikacja w zarządzaniu
Indeks ISBN
978-0-415-32826-5
zob. w.bibliotece.pl
Availability:
Czytelnia - Wolny dostęp
Copies are only available in the library: sygn. 44873/XIX/A czyt. (1 egz.)
Notes:
Bibliography, etc. note
Includes bibliographical references (p. [284]-301) and index.
Formatted contents note
Zawiera: Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
Reviews:
Confirm report execution
Also derive:
shelf marks
IDs
subject headings
location
summary
ISBN number
sort key
adres wersji elektronicznej
copies localization
opis fizyczny
Report sorting:
Sortowanie pozycji zestawienia:
Sortowanie pozycji zestawienia:
The item has been added to the basket. If you don't know what the basket is for, click here for details.
Do not show it again